About the show
Host Dana Whitfield spent a decade as a startup operator before picking up a microphone, and it shows in the questions. Guests don’t get “what’s your morning routine” — they get “walk me through the month you almost shut down.”
Episodes run a full hour: origin story, one hard decision examined in detail, and a closing “ledger” segment where founders share a real figure — burn, revenue, or runway — they’ve never said publicly.
Standout episodes
Conversations listeners send to co-founders.
Ep. 42 — “We Fired Our Biggest Customer”
A SaaS founder explains the math and the terror behind walking away from 40% of revenue — and the record quarter that followed eighteen months later.
Ep. 37 — “The Ledger: $11,204 in the Bank”
Two co-founders reconstruct the eleven days between nearly closing and closing their seed round, calendar invite by calendar invite.
Ep. 31 — “Hiring Your First Ten”
A hardware CEO on the interview question that filters for builders, the offer letters that got away, and why employee number four matters more than number one.
How Hushroom produces it
Recorded biweekly in Studio B with an intimate two-camera setup, edited for long-form retention, and distributed with full transcripts that rank for founder-name searches. Clips are cut for LinkedIn-first distribution, where the show’s audience actually lives.
“Guests tell me it’s the best conversation they’ve had about their company. That’s the room, the prep, and an edit that respects the story.”
Building something? Talk about it.
Founder-led shows are the highest-trust marketing a startup can run. We’ll scope yours in one call.